3. Opinion Change: Modeling and Measurement
Spring 2026 (March 30 – June 23)
This course explores how opinions form, shift, and polarize, and how these processes shape sustainability outcomes. We combine cognitive science, sociology, anthropology, and network science to develop models of opinion change and learn statistical tools to measure it.
Enrollment is free. Subscribe on Substack to get weekly lectures and updates.
Course Overview
Opinions can determine whether societies achieve sustainable futures or become locked in harmful trajectories. From online echo chambers to institutional polarization, understanding opinion dynamics is essential for effective interventions.
Students will design empirically motivated models of social influence, explore how extremism and polarization emerge, and evaluate strategies to promote consensus or diversity of thought.
Learning Objectives
By the end of the course, you will:
- Understand major theories of opinion formation and change
- Model social influence using agent-based and analytical approaches
- Use network models to study echo chambers and polarization
- Apply statistical techniques to measure opinion change reliably
- Design and evaluate social interventions targeting polarization
- Develop transferable skills in technical writing, data analysis, and computational modeling
Weekly Topics
| Week | Dates | Topic | Description |
|---|---|---|---|
| 1 | Mar 30 – Apr 5 | Introduction | Opinions and sustainability |
| 2 | Apr 6 – Apr 12 | Opinions Are Latent | We measure behaviors, not opinions |
| 3 | Apr 13 – Apr 19 | Social Influence I | Cognitive science of influence |
| 4 | Apr 20 – Apr 26 | Social Influence II | Computational models |
| 5 | Apr 27 – May 3 | Measuring Change | How to avoid false detections |
| 6 | May 4 – May 10 | Abstract+Outline | Exercise to start capstone project |
| 7 | May 11 – May 17 | Social Networks | Networks structure opinion exposure |
| 8 | May 18 – May 24 | Echo Chamber Effects | Modeling influence asymmetries |
| 9 | May 25 – Jun 1 | Polarization | Social and cognitive factors |
| 10 | Jun 2 – Jun 8 | Applications | Structured student-led discussions |
| 11 | Jun 9 – Jun 23 | Student Presentations | Share findings |
| 12 | Jun 24 – Jun 30 | Final Projects | Finish research articles |
Tools and Resources
- R + socmod: Simulating opinion dynamics and social influence
- Statistical modeling: Measuring change robustly
- Network science: Quantifying echo chambers and polarization
- Reproducible workflows: Open materials and datasets
Placement in the Curriculum
This is the third course in the Social Science for Sustainability curriculum, to be taught Spring 2026
Preceding courses:
- Autumn 2025 → Introduction to Social Science for Sustainability
- Winter 2026 → Agent-Based Modeling for Sustainability
Subsequent courses: - Summer 2026 → TBD